AI is fundamentally transforming the compute landscape, demanding unprecedented advances in data center infrastructure.

At Google, we believe that physical infrastructure — the power, cooling, and mechanical systems that underpin everything — isn’t just important, but critical to AI’s continued scaling. 

We have a long-standing partnership with the Open Compute Project (OCP) that has been instrumental in driving industry collaboration and open innovation in infrastructure. At the 2025 OCP EMEA Summit today, we discussed the power delivery transformation from 48 volts direct current (VDC) to the new +/-400 VDC, which will enable IT racks to scale from 100 kilowatts up to 1 megawatt. We also shared that we’ll contribute our fifth-generation cooling distribution unit, Project Deschutes, to OCP, helping to accelerate adoption of liquid cooling industry-wide.

Read the full report by Google.

Marketergy's take on clean energy messaging to handle AI infrastructure.

While tech giants transform their data centers for the AI revolution, are we as clean energy marketers telling the right story about our role in this massive transformation?

The AI boom isn't just a tech story—it's perhaps the greatest energy story of our generation. Each ML model training session consumes what a small town uses in a WEEK. This isn't sustainable without clean energy innovation. So how do we position solar and BESS developers in this new landscape?

Shift the narrative: Refocus 'green electricity' messaging to 'AI-ready infrastructure partners'.

Create urgency: Frame your next-gen solar + storage project as the solution to the coming AI power crisis, not just carbon reduction.

Tell concrete stories: Our latest BESS deployment enabled 18% more AI training capacity while reducing grid strain by 22% hits differently than generic green messaging.

Get technical: Understand and communicate how your clean energy solutions specifically address intermittency issues that AI workloads can't tolerate.

The winners in clean energy won't just be those with the best technology, but those who can communicate how their solutions solve the AI industry's most existential challenge: Powering the future of computing without breaking the grid or the planet.