Jun 4, 2025
You're Not Alone in This Fight: Key Lessons from Energy Marketers' Frontlines
You're Not Alone in This Fight: Key Lessons from Energy Marketers' Frontlines
You're not alone in this fight.
Tom Weirich, Head of Marketing at EDP Renewables North America spoke these profound words to us, and in deep relief, we all resonated with them. He said, "Know that you're not alone… there's an incredible community here at Charge and we're all trying to achieve the same thing."
Photo courtesy of Richard Marks
Our team had the pleasure of catching Tom moderate an incredible panel with Nick Centerra – Director of Marketing at QCells North America, Misty Chioffe – Head of Marketing & Communications at ForeFront Power, Molly Wright – Marketing Manager at Fluence, and Theodore Rolfvondenbaumen – NA MarComm Business Partner - Energy Services at DNV. Along with this session, there were many others that provided great insights into navigating the energy transition as a branding and marketing professional.
Here are our big takeaways:
Start with where you're at.
Whether you're needing to expand your lead generation efforts to reach developers and EPCs or you've hired a new team member, focus on the first thing in front of you. Perfection is the enemy of progress. Imagine working 24/7 and still never getting to everything under the sun. Tackling too many things at once will spread you too thin. Instead, hit the big priorities and accept that you can't do everything as a marketer.
If lead generation is top of mind, drive leads. If it's thought leadership, write compelling content. Managing a team? Even better—leverage and harness their strengths.
Advocate for political capital at your company.
Driving results is only half the battle. The other half is advocating the importance of marketing with the key stakeholders at your company. Why? When revenue is up and to the right, we are glorified. However, when it's the opposite, we're bombarded with difficult questions that challenge the value of our jobs:
Why aren't these leads converting?
How are you justifying an ROI from your team?
What's the reasoning for spending $X on brand awareness?
Get ahead of these by investing in relationships early. Remind the decision-makers why marketing is important. It's crucial to do so now more than ever with the headwinds around The Big Beautiful Bill.
Every person in your company thinks they're a marketer.
As a Marketing Manager, you have to manage inquiries and expectations from other 'professional marketers' from your board of directors, executive team, sales team… product, engineering… the list goes on.
How do you do this? Acknowledge them and their needs with the caveat that you simply can't please everyone and at the end of the day, you were hired for a reason—to deliver an exceptional marketing experience and strategy for the customers, stakeholders, and employees at your company. Lean into that expertise and take the advice from the 'experts' in the room with a grain of salt.
Ultimately, if what you do drives results and improves your bottom line, that's what will get more people on your side.
Build trust in your community.
Photo courtesy of Richard Marks
Our team had engaging conversations around the good, bad, and ugly with other energy marketers. We all had a war story or two. Surrounding yourself with the right people to solve these issues is the kind of environment Charge fosters.
Some thought-provoking questions included:
What strategies are you utilizing on LinkedIn to drive leads?
How are you handling the headwinds with the new administration?
How do you market to employees and empower them as brand advocates for your company?
Will you attend Charge next year?
All the sessions at Charge 2025 in Houston, TX were spectacular. If you're an energy marketing, communications, or branding professional, this event is for you.
Remember, you are not alone in the energy transition. Keep up the good fight.
You're not alone in this fight.
Tom Weirich, Head of Marketing at EDP Renewables North America spoke these profound words to us, and in deep relief, we all resonated with them. He said, "Know that you're not alone… there's an incredible community here at Charge and we're all trying to achieve the same thing."
Photo courtesy of Richard Marks
Our team had the pleasure of catching Tom moderate an incredible panel with Nick Centerra – Director of Marketing at QCells North America, Misty Chioffe – Head of Marketing & Communications at ForeFront Power, Molly Wright – Marketing Manager at Fluence, and Theodore Rolfvondenbaumen – NA MarComm Business Partner - Energy Services at DNV. Along with this session, there were many others that provided great insights into navigating the energy transition as a branding and marketing professional.
Here are our big takeaways:
Start with where you're at.
Whether you're needing to expand your lead generation efforts to reach developers and EPCs or you've hired a new team member, focus on the first thing in front of you. Perfection is the enemy of progress. Imagine working 24/7 and still never getting to everything under the sun. Tackling too many things at once will spread you too thin. Instead, hit the big priorities and accept that you can't do everything as a marketer.
If lead generation is top of mind, drive leads. If it's thought leadership, write compelling content. Managing a team? Even better—leverage and harness their strengths.
Advocate for political capital at your company.
Driving results is only half the battle. The other half is advocating the importance of marketing with the key stakeholders at your company. Why? When revenue is up and to the right, we are glorified. However, when it's the opposite, we're bombarded with difficult questions that challenge the value of our jobs:
Why aren't these leads converting?
How are you justifying an ROI from your team?
What's the reasoning for spending $X on brand awareness?
Get ahead of these by investing in relationships early. Remind the decision-makers why marketing is important. It's crucial to do so now more than ever with the headwinds around The Big Beautiful Bill.
Every person in your company thinks they're a marketer.
As a Marketing Manager, you have to manage inquiries and expectations from other 'professional marketers' from your board of directors, executive team, sales team… product, engineering… the list goes on.
How do you do this? Acknowledge them and their needs with the caveat that you simply can't please everyone and at the end of the day, you were hired for a reason—to deliver an exceptional marketing experience and strategy for the customers, stakeholders, and employees at your company. Lean into that expertise and take the advice from the 'experts' in the room with a grain of salt.
Ultimately, if what you do drives results and improves your bottom line, that's what will get more people on your side.
Build trust in your community.
Photo courtesy of Richard Marks
Our team had engaging conversations around the good, bad, and ugly with other energy marketers. We all had a war story or two. Surrounding yourself with the right people to solve these issues is the kind of environment Charge fosters.
Some thought-provoking questions included:
What strategies are you utilizing on LinkedIn to drive leads?
How are you handling the headwinds with the new administration?
How do you market to employees and empower them as brand advocates for your company?
Will you attend Charge next year?
All the sessions at Charge 2025 in Houston, TX were spectacular. If you're an energy marketing, communications, or branding professional, this event is for you.
Remember, you are not alone in the energy transition. Keep up the good fight.
You're not alone in this fight.
Tom Weirich, Head of Marketing at EDP Renewables North America spoke these profound words to us, and in deep relief, we all resonated with them. He said, "Know that you're not alone… there's an incredible community here at Charge and we're all trying to achieve the same thing."
Photo courtesy of Richard Marks
Our team had the pleasure of catching Tom moderate an incredible panel with Nick Centerra – Director of Marketing at QCells North America, Misty Chioffe – Head of Marketing & Communications at ForeFront Power, Molly Wright – Marketing Manager at Fluence, and Theodore Rolfvondenbaumen – NA MarComm Business Partner - Energy Services at DNV. Along with this session, there were many others that provided great insights into navigating the energy transition as a branding and marketing professional.
Here are our big takeaways:
Start with where you're at.
Whether you're needing to expand your lead generation efforts to reach developers and EPCs or you've hired a new team member, focus on the first thing in front of you. Perfection is the enemy of progress. Imagine working 24/7 and still never getting to everything under the sun. Tackling too many things at once will spread you too thin. Instead, hit the big priorities and accept that you can't do everything as a marketer.
If lead generation is top of mind, drive leads. If it's thought leadership, write compelling content. Managing a team? Even better—leverage and harness their strengths.
Advocate for political capital at your company.
Driving results is only half the battle. The other half is advocating the importance of marketing with the key stakeholders at your company. Why? When revenue is up and to the right, we are glorified. However, when it's the opposite, we're bombarded with difficult questions that challenge the value of our jobs:
Why aren't these leads converting?
How are you justifying an ROI from your team?
What's the reasoning for spending $X on brand awareness?
Get ahead of these by investing in relationships early. Remind the decision-makers why marketing is important. It's crucial to do so now more than ever with the headwinds around The Big Beautiful Bill.
Every person in your company thinks they're a marketer.
As a Marketing Manager, you have to manage inquiries and expectations from other 'professional marketers' from your board of directors, executive team, sales team… product, engineering… the list goes on.
How do you do this? Acknowledge them and their needs with the caveat that you simply can't please everyone and at the end of the day, you were hired for a reason—to deliver an exceptional marketing experience and strategy for the customers, stakeholders, and employees at your company. Lean into that expertise and take the advice from the 'experts' in the room with a grain of salt.
Ultimately, if what you do drives results and improves your bottom line, that's what will get more people on your side.
Build trust in your community.
Photo courtesy of Richard Marks
Our team had engaging conversations around the good, bad, and ugly with other energy marketers. We all had a war story or two. Surrounding yourself with the right people to solve these issues is the kind of environment Charge fosters.
Some thought-provoking questions included:
What strategies are you utilizing on LinkedIn to drive leads?
How are you handling the headwinds with the new administration?
How do you market to employees and empower them as brand advocates for your company?
Will you attend Charge next year?
All the sessions at Charge 2025 in Houston, TX were spectacular. If you're an energy marketing, communications, or branding professional, this event is for you.
Remember, you are not alone in the energy transition. Keep up the good fight.
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